Campaign Goals and Objectives
Solid Structure Home Inspection LLC, a trusted local home inspection company in Ashland City, Tennessee, faced a common challenge: limited online presence. Despite their expertise and excellent service, they lacked visibility in key local directories and a way to manage their reviews and reputation online. This made it difficult for potential clients to find them and understand the value they offered.
Boro Business Lab knew that it was invaluable to create the foundation of their online presence through local directories. Solid Structure embarked on a strategic journey to transform their online visibility. The primary goals of this collaboration were twofold: create consistent visibility in online local directories and further validate reputation and authority in his field by obtaining reviews from satisfied customers.
Overcoming Challenges
- Established a Consistent Presence Across Local Directories: Boro Business Lab aimed to ensure Solid Structure's accurate and consistent business information was listed across all relevant local online directories. This strategic effort was designed to improve discoverability for potential clients searching for home inspection services in the Ashland City area.
- Generated Positive Reviews that Help Build Trust: By implementing a review generation strategy, Boro Business Lab sought to encourage satisfied clients to leave positive reviews on popular platforms by using a quick and easy custom review link. This would not only build trust with potential clients but also improve Solid Structure's search engine ranking and overall online reputation.
Strategies and Tactics
- Regular optimization of Google Business Profile: This involved adding photos, getting reviews, responding to reviews, and updating vital information as necessary. This ensured that Solid Structure's Google Business Profile was informative, up-to-date, and engaging for potential clients.
- Data Aggregator for Local Online Directories: A data aggregator was used to submit Solid Structure's business information to multiple local online directories at once. This saved time and ensured consistency across all listings./
- Review Campaigns: Boro Business Lab implemented a strategy to encourage Solid Structure's clients to leave positive reviews on platforms like Google My Business and Facebook. This involved sending emails or the client sharing their custom review link for easily obtaining the review from their client.
Results and Achievements
- Increased Reviews: The campaign went from low reviews to 317 reviews in just two years. This substantial growth in positive reviews led to increased trust from potential clients and improved search engine ranking.
- Enhanced Google Map Pack Presence: Solid Structure achieved the number one ranking for "home inspector Ashland city" in the Google Map Pack. This prime position ensures that Solid Structure is one of the first businesses that potential clients see when searching for home inspectors in Ashland City on Google Maps.
Conclusion
The collaboration between Boro Business Lab and Solid Structure Home Inspection LLC serves as a shining example of the power of foundational digital marketing. Faced with the challenges of limited online presence and minimal reviews, Solid Structure partnered with Boro Business Lab. This data-driven approach focused on establishing a consistent presence across local directories and generating positive reviews.
The results speak for themselves. With a surge in positive reviews and a prime position in the Google Map Pack, Solid Structure’s online visibility and reputation have soared. By working with a skilled and dedicated agency like Boro Business Lab, companies like Solid Structure can overcome the hurdles of a limited online presence and establish themselves as trusted authorities within their local market.
