Search Engine Optimization
- SEO, or Search Engine Optimization, is the process of organizing your company’s digital footprint in a way that gives you the best chance to rank higher on Google.
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Search Engine Optimization
SEO, or Search Engine Optimization, is the process of organizing your company’s digital footprint in a way that gives you the best chance to rank higher on Google.
Become More Searchable
SEO leads to increased visibility in search engines and ultimately leads from your website. For long-term benefits, search engine optimization is the best digital marketing activity that you can do for your business.
Overview
SEO can skyrocket your leads and new customers. In essence, you’re putting Google to work for your business.
Setup
Once Boro Business Lab has access to your business website, we begin tracking analytics and searches.
Production
We optimize your website content, regularly post content, all while analyzing and researching the best new content to place on the website over time.
Wins
We do a foundational 150 point audit that tells us every technical thing that is wrong with a website. From there, we get to work. As we make the most of your site, Google will go to work for you and more people will see what your business can do for them!
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Features and Benefits
Here are some features and benefits from the 7th step of the “Get More Customers” formula. Let’s tell the people in your community about your business.
Tracking
It's important to track searches and traffic. From the moment Boro Business Lab gets set up, we start tracking and learning about what draws people to your business.
Audit
We will first do a full foundational audit of the website and fix what is needed to be fixed. These are things like Meta Titles & Descriptions, Sitemap, Image optimization, and Schema that we pay close attention to.
Optimization
We regularly create or optimizing a piece of content each month and analyzing data from Google, Keyword Research, or other tools we use. Each new change, even it it's small, can make a big difference for a business!
Visibility
The outcome for SEO is increased visibility in search engines. Our goal, just like traffic, is to see an increase in the beginning, and then a stabilization long term.
Leads
SEO can skyrocket your leads and new customers. In essence, you’re putting Google to work for your business.
Rank
The more analyzing, tracking, and optimizing that we do on a website the better the business should rank on search engines over time.
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FAQs
Most Frequent Questions and Answers
SEO is ideally for most services based businesses with a higher average cost per customer.
Results can take time, especially in a competitive industry. There are so many factors that affect our work and results, but we follow Google’s guidelines and do things right.
Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases.
Since this is a long term strategy, we need clients to trust the process. We also ask that clients track leads and have a solid sales process.
