Boro Business Lab

The Formula

Marketing doesn't have to be complicated...

It can be hard to know how to market your local business.

That’s why we created the “Get More Customers” Formula. We developed this formula by answering two fundamental questions:

1) What do local business owners want more than anything? 

That answer came quickly: they want more customers!The next question took a little more time to figure out.

2) How can they get more customers?

To answer the last question, we spent long hours working through our experience of helping hundreds of local businesses build marketing plans that work for them. The result was a step-by-step process that we created to take away all the guesswork of marketing your local business. It's called the "Get More Customers" Formula, and when you implement all seven ingredients at maximum capacity, we guarantee that you will get more customers!


Completed Projects


Happy Clients

The Boro Business Lab's

"Get More Customers" Formula

Claim your business on Google and make sure you are listed in all local directories online.
Directories are like speakers spread across the internet. When they are all turned on and consistently blasting your business’s details, Google can easily verify that you are a legit local business.

Need help getting listed on Google and in local directories? Contact Us

Generate positive reviews by making it easier for customers to brag about your business. (And have a process for dealing with negative reviews)

Google loves to see your business receive regular positive reviews. Not just a cluster of reviews that you receive from family and friends when you open your business. The key is to make the review process simple and easy for your customers to complete.

Do you want a system where you can get new positive reviews with ease and intercept negative ones? Contact us

Build a website that is professional, clear, and focused on a call to action.

Your website is your digital storefront. A quality and well-designed website can create instant credibility. When that website also provides clear information and a call to action, it makes a valuable asset to your business.

Want us to build you a website without all of the up-front costs? Contact us

Create social media accounts that are focused on being social and offer consistent, helpful content.

Connect to the right social networks for your business, and regularly post helpful content. This simple process offers regular opportunity to connect with new potential customers.

Want us to post on your social media for you every week, so you cont have to think about it? Contact Us

Establish and grow an email list of people interested in your product or service.

We all still do business in our inboxes every day. Email can be an excellent opportunity for your business to make sales online. That makes your email list the best digital asset you can own. That makes it worth starting and growing an email list.

Want us to set up your email list, build a lead magnet to help you get emails, and send a monthly email to your list for you? Contact us

Use paid ads strategically to generate new leads for your business.
It’s easy to waste money on paid advertising. There are a lot of changes to each platform that make it hard to keep up. Whether you use Google Ads, Facebook ads, or other media, we highly recommend you inviting others to help you with paid advertising. Paid advertising is one of the best ways to scale your business when done correctly.
Want us to set up your paid ad campaigns so that you don’t have to figure it out? Contact us

Implement Search Engine Optimization strategies to improve your rankings in search engines.
SEO or Search Engine Optimization is the process of organizing your company’s digital footprint in a way that gives you the best chance to rank higher on Google. SEO can skyrocket your leads and new customers. In essence, you’re putting Google to work for your business.
Want us to help you rank higher in Google searches? Contact us

What Are You Waiting For?

A Murfreesboro Marketing Agency

Your Plan for Growing Your Business

Let Us Review Your Business

This step is free. We'll analyze your business and tell you what steps in the formula you need to implement.

Find What Your Next Steps Are...

If you want us to help you implement those steps you can hire us to help you. Our prices are typically much lower than other local agencies.

Let Us Handle It!

We'll begin putting the formula to work while you focus on your business. In no time, you will "Get More Customers!"

about us

Murfreesboro Marketing Consultants

Jeremy Lee, Dean Heasley, and Josh Griffin met in 2016 through a local coworking space in Murfreesboro, TN. Learning that each was all in the digital marketing space and virtually competitors, they became good friends and worked together instead of competing against each other. It is in their nature to help others, which spawned the idea of the first Boro Business Lab Training event. With that same friendship and collaboration, they became official business partners in 2020 to combine their expertise to help small and large businesses uniquely.

“Try not to become a person of success, but rather try to become a person of value.”

~ Albert Einstein

Boro Business Lab Formula
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