The Get More Customers Formula
Get More Customers Using a Proven Formula Helping More Than 350 Local Businesses Grow!
Are you tired of trying all sorts of marketing strategies and seeing little to no results? Do you want a plan that is tailored to your local business’s needs and audience?
Watch This Video If You Are a Local Business!
It’s easy to get confused about your marketing plan. We see this all the time. That’s why we created a proven step by step formula that tells you what to do and when to do it.
It’s called the “Get More Customers” Formula. When all 7 steps are executed properly it’s guaranteed to bring more customers.
The beauty of the formula is that each service brings traffic, and with traffic comes leads, and with leads you make sales.
When doing each of the points listed actively and effectively your business grows.
Secondly, the formula is listed in order of importance.
So, if a business has no idea where to start, then we start at the top and work our way down.
As our client goes, we can grow with them.
The formula is a framework to build from.
- Get a Plan of Action to know what to do first, second, third....etc.
- Learn exactly what you competition is and isn't doing. Use this formula to spy on your competition.
- Start being active online and experience growth in your business!
Our Formula Works For Local Businesses
HVAC
Plumbers
Accountant
CPA
Event Venues
Dentists
Attorneys
Roofers
Remodelers
Pet Groomers
Massage Therapists
Aestheticians
Any Business That Serves A Geographic Location!
The Boro Business Lab's
Get More
Customers Formula!
It’s easy to get confused about your marketing plan. As a Marketing Agency, we see this all the time working with businesses around Murfreesboro and beyond. That’s why we created a proven step-by-step formula that tells you what to do and when to do it. It’s called the “Get More Customers” Formula. When all 7 steps are executed properly it’s guaranteed to bring more customers.
The beauty of the formula is that each service brings traffic, and with traffic comes leads, and with leads you make sales. When doing each of the points listed actively and effectively your business grows.
Secondly, the formula is listed in order of importance. So, if a business has no idea where to start, then we start at the top and work our way down. As our client goes, we can grow with them. Start with one service and grow to invest in the next service. The formula is a framework.
1
Online Directories
Directories are like speakers spread across the internet. When they are all turned on and consistently blasting your business’s details, it creates authority, credibility and visibility.
2
Reviews & Reputation
Reviews, public endorsement of a product or service, make a business viable and trustworthy in the eyes of the public. This asset is invaluable for people who are on the hunt for the right business to serve their needs.
3
Website
A website is a digital storefront. A quality and well-designed website can create instant credibility. When a website also provides clear information and a call to action, it makes a valuable asset to your business.
4
Social Media
Showing up consistently on social media platforms and keeping up with all of the trends is not only an asset to your business but a way to make sure when someone needs your product or services, you're the first to come to mind.
5
Email Marketing
We all still do business in our inboxes every day. Email marketing can be an excellent opportunity for your business to make sales online. That makes your email list the best digital asset you can own.
6
Digital Ads
Digital ads allow a business to rise to the top of search results within a few days. With the right set up, management, maintenance, and optimization businesses can get leads quickly and efficiently.
7
Search Engine Optimization
The process of organizing a digital footprint can be a company's best chance to rank higher on Google and in AI search results. If done properly, this can skyrocket leads and new customers.
Get Our Full Formula For As Little As
$1,435/mo
This is a special offer with a 20% discount when signing up for ALL of our services!
Why Boro Business Lab?
We were 3 competitors that became one to help small businesses. That is the heart of everything we do and everyone on our team loves seeing small businesses grow.
- 500+ Websites Built
- 100+ Social Media Accounts Managed Monthly
- 320+ Websites Hosted and Managed
- 350+ Local Businesses Served Monthly
Which is right for you?
EMPLOYEE VS AGENCY
Hiring an Employee
- Payroll taxes, benefits, equipment, and workspace Costs
- May have limited expertise in one or two areas of marketing
- Can be costly and time-consuming to hire and train new employees
- May be difficult to measure the ROI of your marketing efforts
Hiring our Agency
- Benefit from 20 specialized experts working on your marketing
- You are able to scale up marketing as you grow
- All Tools and Software are provided at no additional costs
- No Training or Onboarding necessary
- Agency doesn’t call in late or sick
Are You Struggling To Get Noticed Online? Do You Feel Like You're Shouting Into The Void, With No Leads or Customers In Sight?
It Doesn't Have to Be This Way!
Customer Reviews
We’ve worked with social media agencies before but have never been happier. They are very attentive, extremely knowledgeable, communicative, responsive and current with their aesthetic and content. I would rave about a particular employee if there was just one that stood out over the others but they are all amazing. You are doing yourself a disservice if you don’t at least look into their services.
Corinne Morse
Boro Business Lab is amazing to work with! Each of their team members has their own expertise to offer, so when you work with the lab, you get a whole team of experts in all areas of business marketing! They have a whole formula that covers all your bases. Highly recommend them if you’re a local business trying to improve your online presence!
Amanda Barrett
They took my amateur website and made it into such an amazing site. They constantly update my pictures and keep the site up and running beautifully. They have staff that is always following up to see if you need anything. I’d highly recommend them!
Isam Aziz
Corinne Morse
Nesting Project
"Cost-Effective and Strategic Digital Marketing Presence Provided, Owner Regains Precious Time to Focus on Her Passion."
FAQs
Most Frequent Questions and Answers
Does the formula work for my type of local business?
Yes! The Get More Customers Formula was built specifically for local businesses that serve a geographic area. That includes businesses like HVAC companies, dentists, contractors, attorneys, accountants, and many others.
The formula combines key local business marketing strategies like business directories, online reviews, websites, social media, digital advertising, and search engine optimization to help your business appear when people in your community are searching for your services.
How does the formula actually work?
The formula is a proven step-by-step digital marketing strategy designed to help local businesses build visibility online and bring in more customers.
Each step supports the others as part of a coordinated digital marketing strategy. Your directories help your SEO, reviews build trust, your website converts visitors into leads, and digital ads and social media help more people discover your business. When these pieces work together consistently, your online presence grows and more potential customers find you.
Why are the steps in a specific order?
Many businesses jump into marketing without a clear plan. The Get More Customers Formula puts the most important steps first so we can build a strong online foundation. This creates a structured digital marketing strategy rather than random marketing efforts.
We start with the essentials that help customers find and trust your business online, then continue building from there. As your business grows, your marketing can grow with it.
How do I know if the formula is working?
Our team monitors key performance indicators like website traffic, search visibility, customer inquiries, and engagement across digital platforms. These insights help us understand what marketing strategies are driving results and where improvements can be made. We also use modern analytics and AI-powered tools to help identify trends, measure performance, and continuously improve marketing results.
As your online visibility grows through search engines, directories, and digital marketing campaigns, most businesses begin seeing more calls, leads, and customer opportunities.
Who's Behind Boro Business Lab?
Boro Business Lab is a Murfreesboro-based team that provides digital marketing services to help local businesses grow their online visibility. Founded in 2016 by three local marketing professionals who were once competitors, the team came together with a shared goal of helping small businesses in the Murfreesboro community succeed.
Today, our fully in-house team manages website services, search engine optimization (SEO), online reputation, social media marketing, digital advertising, and email marketing for businesses across Middle Tennessee. We handle the strategy and ongoing marketing support so business owners can focus on serving their customers.
What's the cost?
You can get our full formula starting at $1,435 per month. This includes multiple digital marketing services working together as one strategy, such as website hosting and maintenance, local business directories, review monitoring, social media management, email marketing, digital advertising, and search engine optimization. Instead of hiring multiple employees or vendors, businesses gain access to a full marketing team supporting their growth.
What makes Boro Business Lab different?
Many marketing companies specialize in only one service. At Boro Business Lab, we take a different approach.
Our team works across multiple areas of local business marketing and digital marketing so everything supports the same goal: helping local businesses get more customers. With designers, developers, marketers, and strategists working together, your marketing stays consistent, coordinated, and continuously improving.
Is everything handled by your team?
Yes! Our marketing services are handled by a dedicated, fully in-house team of marketing specialists, designers, developers, IT specialists, and total support staff, who work together to support our clients.
This allows us to manage strategy, updates, and improvements more efficiently while giving local businesses ongoing marketing support from a team that understands their goals and community.
Why should I work with a local Murfreesboro marketing team?
Working with a local web design and digital marketing team means partnering with people who understand the businesses, customers, and communities in Middle Tennessee. At Boro Business Lab, we work with hundreds of local businesses and understand how customers search for services in Murfreesboro and the surrounding areas.
Our team combines local insight with modern digital marketing strategies like search engine optimization, website management, online reviews, and digital advertising to help businesses improve visibility and attract more customers in their market.