Campaign Goals and Objectives
Solid Structure faced challenges with limited online presence despite having expertise and excellent service. The company lacked visibility in local directories and review management capabilities.
Two primary collaboration goals were established: create consistent visibility across online local directories and build reputation authority through customer reviews.
Overcoming Challenges
- Directory Presence: Established consistent presence across local directories for accurate business information.
- Review Generation: Generated positive reviews to build trust and improve search rankings.
Strategies and Tactics
- Google Business Profile Optimization: Regular optimization of Google Business Profile including photos, reviews, responses, and information updates.
- Data Aggregator Submission: Data aggregator submission to multiple online directories simultaneously.
- Review Campaigns: Review campaigns encouraging clients to leave positive reviews via custom review links.
Results and Achievement
Through consistent effort and strategic execution, Solid Structure Home Inspection saw remarkable growth in their online presence and reputation.
Conclusion
By partnering with Boro Business Lab, Solid Structure Home Inspection transformed their online presence from limited visibility to a dominant local force. The combination of directory optimization and review generation strategies delivered measurable results that continue to drive new business.