Campaign Goals and Objectives
Woodsmith Build Co., a leader in the industry of bathroom remodeling and woodwork, recognized a critical gap in their overall marketing strategy: a limited social media presence. Despite their expertise and established reputation, their brand awareness and reach on social media platforms were minimal.
Understanding the power of social media in today’s digital landscape, Woodsmith Build Co. partnered with Boro Business Lab. Boro Business Lab knew immediately that the goals were to elevate brand visibility and create consistent content.
Overcoming Challenges
One of the primary challenges facing Woodsmith Build Co. was the burden of creating consistent and engaging social media content. Their core focus was on different projects, leaving limited time and resources for crafting compelling social media posts.
Boro Business Lab recognized this hurdle and designed a solution that relieved the content creation pressure on Woodsmith Build Co. They offered a two-pronged approach:
- Content Strategy and Management: Boro Business Lab took the lead in developing a comprehensive social media content calendar. This included a strategic mix of informative posts on industry trends and current active projects. By leveraging their expertise in social media best practices and content marketing, Boro Business Lab ensured a consistent flow of engaging content that resonated with Woodsmith Build Co.'s target audience.
- Flexible Collaboration: Boro Business Lab understood the importance of client involvement. They offered a flexible approach that allowed Woodsmith Build Co. to choose their level of participation in the content creation process. Woodsmith Build Co. could provide industry insights and feedback on content themes, or simply approve pre-drafted posts, allowing them to dedicate as much or as little time as possible to the social media strategy.
Strategies and Tactics
Boro Business Lab’s social media campaign for Woodsmith Build Co. revolved around two core strategies:
- Cultivating a Professional Online Presence: The foundation of the campaign was a commitment to consistent posting. This consistent activity helped create a professional online portfolio for Woodsmith Build Co., showcasing their expertise and industry knowledge to potential clients. Boro Business Lab went over and beyond by crafting diverse content that presented Woodsmith Build Co. as a leader within the industry.
- Fostering Engagement and Growing Reach: Boro Business Lab understood the importance of audience interaction. They implemented strategies to encourage participation and build a community around Woodsmith Build Co.’s social media profiles. Additionally, they actively monitored relevant conversations and responded to comments and questions promptly. This level of engagement fostered trust and allowed Woodsmith Build Co. to connect with potential candidates on a deeper level.
Results and Achievement
- Built a Strong Online Portfolio: Through consistently posting informative and visually appealing content, Boro Business Lab played a crucial role in establishing Woodsmith Build Co. as a leader within the remodeling industry. The professional online portfolio created by Boro Business Lab showcases Woodsmith Build Co.'s expertise and industry knowledge to a wider audience of potential candidates. Potential clients could readily access valuable information, further solidifying Woodsmith Build Co.'s credibility and brand image.
- Expanded Reach and Helped Build Relationships: The focus on engagement strategies fostered a sense of community around Woodsmith Build Co.'s social media profiles. This led to a significant increase in reach, visits, likes, and follows. This expanded reach not only attracted a wider pool of qualified talent but also positioned Woodsmith Build Co. to nurture connections with potential clients seeking top-tier bathroom remodeling services.
