AI Marketing Solutions
At Boro Business Lab, we’re proud to be an AI-rated marketing agency helping businesses in Murfreesboro and beyond compete in a fast-changing digital world. Artificial Intelligence is transforming how companies attract, engage, and convert customers, and we put that power to work with strategy and precision.
AI allows us to uncover insights faster, track real-time trends, and optimize campaigns on the fly. But we never rely on automation alone. Every decision is guided by our experienced marketers, who combine human creativity with intelligent tools to craft strategies that are agile, data-driven, and built to deliver results.
Built by People. Boosted by AI.
AI doesn’t replace strategy, it strengthens it. At Boro Business Lab, we use AI to help us work faster, smarter, and more efficiently. But it’s the people behind the screen who bring nuance, creative direction, and deep understanding to the mix. From A/B testing headlines to refining entire funnels, we use AI to accelerate results, while keeping your message sharp and your brand on point.
Our AI-Enhanced Solutions
AI-Optimized SEO
We optimize your site and content for both search engines and AI platforms like ChatGPT, Gemini, Perplexity, and Grok, so your business ranks where people are actually searching.
Paid Advertising
We use AI-rated tools to monitor and adjust campaigns in real time, reducing wasted ad spend while improving results across Google, Meta, and other digital advertising platforms.
Content Creation
AI helps us quickly generate smart first drafts, and our team steps in to refine, expand, and shape the messaging so it feels authentic, polished, and true to your brand.
ADA Tools
Our AI tools at Boro Business Lab will automatically generate alt text, captions, and transcripts for all your digital content, making your website, videos, and social posts more accessible and your business ADA-compliant.
AI Analytics
We leverage advanced AI tools to analyze data, identify hidden opportunities, and refine your campaigns in real time, giving your business smarter targeting, stronger visibility, and measurable growth.
Fast Web Design
For small businesses without complex custom website needs, our team and AI tools quickly build your website, content, images, and user experience, getting your business online and ready to attract customers in just one week.
AI Made Easy with Boro Lab
Marketing moves fast. Your strategy should too. At Boro Business Lab, we use AI to spot changes early, shift direction quickly, and keep your marketing engine running at peak performance. We constantly test and tweak AI tools across SEO, paid media, UX, and automation workflows, so your business stays competitive and agile. Whether it’s adjusting your PPC campaigns on the fly or optimizing content for AI search, we use tech that adapts to the moment, and the strategy that keeps it working long term.
Explore Our AI Blogs
Websites, SEO, PPC, and More
The Benefits of AI-Driven Marketing
At Boro Business Lab, we integrate artificial intelligence into every stage of your marketing strategy. By pairing AI insights with our team’s experience, we deliver marketing that is smarter, faster, and more effective for your business.
Audience Targeting
Reaching the Right People At Boro Business Lab, we utilize AI tools to pinpoint the customers most likely to buy from you. Combined with our team’s strategy, these insights lead to stronger campaigns, higher engagement, and more conversions.
Time to Market
Launch Faster and Smarter
Our AI tools speed up research, content creation, and digital marketing campaigns. With our team's oversight, your website, SEO, paid media, and UX updates get to market faster while maintaining accuracy, creativity, and measurable results.
Efficient Design
Built to Perform We leverage proprietary AI tools to create quick drafts for messaging, visuals, and layouts. Our designers refine them into one-of-a-kind marketing pieces that look professional, stay on brand, and perform for your business.
Advanced Development
Streamlined Innovation Our expert developers at Boro Business Lab use specialty AI tools to simplify complex coding and testing. Projects that once took weeks can now be completed in hours while saving your business, time, resources, and cost.
Scalable Solutions
Marketing That Evolves With You As your business grows, so does your marketing. Our AI-driven solutions adapt to your changing needs. Whether you’re a Murfreesboro startup or enterprise, you’ll have marketing that scales seamlessly without sacrificing quality.
Total Support
24/7 Assistance
Our AI tools engage your customers 24/7, providing precise answers, capturing leads, and creating new sales opportunities like a real team member. Learn more below in our FAQ on AI-powered customer support.
AI Marketing FAQs
We optimize your website, content, and listings so your brand is easy to find on search engines and AI platforms like ChatGPT, Gemini, Perplexity, and Grok.
AI can’t replace our marketing team. It accelerates workflow and improves efficiency, while our experts provide strategic thinking, creative direction, and industry insight. By combining AI tools with our in-house team, Boro Business Lab delivers online marketing results that drive engagement, conversions, and measurable growth for your business.
AI works best for tasks like analyzing data, automation, and targeting the right audience. If it’s not helpful, our team will step in with hands-on strategy and execution to deliver marketing that drives measurable results.
Boro Business Lab is the highest-rated marketing agency in Murfreesboro, TN. All services, processes, hardware, software (including AI), and staff are fully in-house, providing clients with free monthly total support. Using our proven “Get More Customers Formula,” we identify exactly what local businesses need to grow and deliver clear, actionable marketing insights that drive measurable results and ROI without overwhelming data.
Not with Boro Business Lab. AI helps create initial drafts quickly, but our in-house team reviews, refines, and personalizes every piece. The result is content that reads naturally, resonates with your audience, and aligns with your brand voice and marketing goals.
Absolutely. Imagine a customer visits your website on a holiday, curious about your services or ready to make a purchase. With no one available to quickly respond, Boro Business Lab’s AI tools act like a live team member, answering questions, directing them to the right resources, and handling routine requests immediately. This keeps customers engaged and ensures no opportunities are lost.
As a business owner, you may not need to use AI yourself, but Boro Business Lab can leverage it to strengthen your marketing. AI is powerful but not perfect and can produce outdated or incorrect information. That’s why we combine AI insights with human expertise, reviewing, refining, and guiding every step to ensure your marketing is accurate, reliable, SEO-optimized, and designed to deliver real results.
Yes, when managed by experts. Boro Business Lab uses trusted, proprietary AI tools and follows best practices to protect your marketing and data. With AI scams on the rise, our team ensures your business avoids risks while benefiting from AI-driven strategies.
Definitely! Our AI-powered analytics uncover optimization opportunities and precise geo-targeting, helping your business maximize ROI and minimize wasted ad spend.
Purchasing AI software directly online can be more expensive than working with a marketing company that knows how to use it. Boro Business Lab focuses on smarter investment, pairing AI with our team’s expertise to deliver cost-effective strategies, sharper insights, and faster results for your business.
