wstadmin, Author at Boro Business Lab

The PPC Playbook for 2026: Smarter Targeting and Better Spend for Local Growth

If you’re a business owner, you know how crucial it is to stretch every dollar of your marketing budget. In 2026, PPC is still one of the fastest ways to attract nearby customers right when they’re ready to buy, but it’s changing. Whether you’re familiar with PPC or just getting started, these strategies are designed […]

7 Essential Local Marketing Steps for Small Businesses in 2026

Running a local business means keeping up with how customers find you. In 2026, the basics still matter, but they need a modern refresh. This guide breaks down the most important steps you can take to boost visibility, earn trust, and grow business in your community. 1. Online Directories Online directories are the digital version […]

The Future of SEO: Mastering Generative Engine Optimization (GEO)

SEO has been the foundation of online visibility for years. The way people search is changing fast. With AI tools like ChatGPT, Perplexity, and Gemini answering questions directly instead of showing a list of links, SEO is evolving into something new: Generative Engine Optimization (GEO). GEO helps your business show up when people ask AI-powered […]

Using Google Gemini to Grow Your Business

Unlike older AI systems that specialize in only text or only images, Google Gemini is multimodal. That means it can understand and generate multiple forms of input within the same framework. For businesses, this opens the door to new creative and practical applications. Imagine being able to generate marketing copy, visuals, and audio ads all […]

Rethinking SEO Strategy: How Layered Content Wins in 2025

Staying ahead in SEO means doing more than just optimizing keywords. In 2025, SEO is no longer about single tactics in isolation; it’s about orchestration. This is especially true if your business is based in Murfreesboro, where local competition demands smarter, more engaging strategies. A layered content approach, combining multimedia, FAQs, testimonials, and backlinks, is […]

Wix and Squarespace AI: Fast Start, No Strategy

Wix and Squarespace pitch a compelling promise: website development in minutes using AI. You answer a few questions, pick a template, and suddenly you “have a site.” That speed feels like progress, especially for small businesses wanting to check the box. While the initial site may look polished, it lacks context about who the customer […]

How Murfreesboro Businesses Can Leverage AI Without Losing the Local Touch

Artificial intelligence (AI) is changing how businesses operate by simplifying operations, automating procedures, and enabling data-driven choices. AI offers powerful tools, from automating social media posts to personalizing email campaigns, that save time and resources while delivering more consistent results. However, local companies in Murfreesboro are concerned that depending too much on AI may eliminate […]