November 5, 2025 | Boro Business Lab

The Future of SEO: Mastering Generative Engine Optimization (GEO)

Boro Business Lab GEO Blog Image

SEO has been the foundation of online visibility for years. The way people search is changing fast. With AI tools like ChatGPT, Perplexity, and Gemini answering questions directly instead of showing a list of links, SEO is evolving into something new: Generative Engine Optimization (GEO). GEO helps your business show up when people ask AI-powered […]