Marketing Archives | Boro Business Lab

Marketing Experiments Every Small Business Should Run This Year

Business marketing experiments drawn out on a piece of paper

For many small businesses, marketing can feel like a guessing game. You try social media. You boost a post. You launch a campaign. And then you wonder: Did that actually work? The most successful small businesses don’t rely on guesswork. They rely on experimentation and a clear digital marketing strategy. Marketing experiments don’t require massive […]

Why Marketing “Best Practices” Stop Working (and What to Test Instead)

Marketing best practices have guided businesses for years, shaping everything from SEO and ads to email campaigns and content strategy. But in 2026, many of these traditional methods no longer deliver the results they once did. Search is changing. Platforms are evolving. Customer expectations are higher than ever. The businesses that grow today are not […]

7 Essential Local Marketing Steps for Small Businesses in 2026

Running a local business means keeping up with how customers find you. In 2026, the basics still matter, but they need a modern refresh. This guide breaks down the most important steps you can take to boost visibility, earn trust, and grow business in your community. 1. Online Directories Online directories are the digital version […]

How Murfreesboro Businesses Can Leverage AI Without Losing the Local Touch

How Murfreesboro Businesses Can Leverage AI Without Losing the Local Touch

Artificial intelligence (AI) is changing how businesses operate by simplifying operations, automating procedures, and enabling data-driven choices. AI offers powerful tools, from automating social media posts to personalizing email campaigns, that save time and resources while delivering more consistent results. However, local companies in Murfreesboro are concerned that depending too much on AI may eliminate […]

New Year, New Marketing Plan: All of Our Services for Less than $1500/month

With a new year comes all kinds of hopes and dreams for growth in your business.  The best way to grow your business is to get more customers, and we’ve got some ideas on how you can have the best year ever in your business. Businesses need to use digital marketing today. Boro Business Lab […]